How Technology tries to hack your brain | Technology

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Our phones has become automatic as I'm thinking as blinking sometimes I'll just unlock my phone and they'll I'll lock it again and they way even knew what I've looked at once said I might just go my phone I think wow they I don't need to go my phone right now if I'm crossing the road I can get distracted by my phone and realize I'll wait with the car there yeah it's as if we're driven by a power beyond our conscious actions it's not sensational to say our brains are being hacked because that's pretty much what's happening Baili old college oxford was built to withstand the distractions of the pre smartphone age the heavy wooden doors and castellated cordon of fortifications against attention hi Jackie James Williams is a former Google executive who became concerned that

·         Reboot your Circadian Clock
·         Practice Awareness
·         Do Yoga
·         Learn to Speed Read
·         Rewire your emotions
·         Use a Pen and Write it down

Silicon Valley's central mission is to interrupt our every waking thought he resigned and now studies at Bailey all the way we're monetizing most of the information in the world is by distracting people keeping them from doing what they want to do rather than helping them do what they want to do no
I don't know anybody I've never met anybody at least who wants to spend all day on Facebook or wants to keep clicking articles all day if there are people like that I'd love to meet them because I'd love to understand their their mind and their priorities but you know when you think about the goals that people have for themselves they tend to be things like you know the things that when we're on our deathbed will regret not having done like you know I want to take that trip with my family or I want to learn how to play piano or you know spend more time with friends like these are the real human goals that people have and and these are the goals in my mind a technology ought to be helping us helping us pursue if they don't do that and I don't know
what technology is for most technology companies have another goal
welcome to the attention economy because the internet is funded largely by advertising the companies need us glued to their apps or they don't make money today we're gonna set a new mission although
Facebook founder Mark Zuckerberg maintains that his company's mission is quote to bring the world closer together a couple of weeks ago Facebook's first president expressed a very different even sinister objective
how do we consume as much of your time and conscious attention as possible and that means that we need to sort of give you a little dopamine hit every once in a while because someone liked or commented on a photo or a post or whatever and that's gonna get you to contribute more content and that's gonna get you you know more likes and comments on it's a it's a valid it's a social validation feedback loop that that it's
like I mean it's exactly the kind of thing that a that a hacker like myself would come up with because you're exploiting a vulnerability in in human psychology
 
you can see these results in places like this these students at Bournemouth University have grown up with smartphones they can't imagine being without them is quite intense because I use it like all the time I think it is part of my body now it is always with me because I feel like if I don't have my friend with me and everybody's like talking about means for example I wouldn't understand the joke or what everybody's laughing at because I wasn't on my phone